JESKELGROUP (585) 236-2340Call Start a work order

JESKEL Group · Webster, NY

Websites, AI and automation for Rochester businesses, working after you close.

We are a small studio in Webster. We build for HVAC and plumbing companies, contractors, auto shops, dental offices, salons and restaurants across Monroe County.

Start a work order Call (585) 236-2340
  • Free consultation
  • A clear quote before any work begins

Examples for a made-up heating company. Every screen here is plain HTML.

See one evening at a heating company

The rest of this page is one example

Follow one evening at a heating company

We made up a business, Example Heating & Cooling, and built everything it needs. You follow it from Tuesday evening into Wednesday morning. Each stop is one thing we build, doing its job.

  1. TuesdayWebsiteA homeowner books a furnace tune-up from her couch.
  2. AI assistantThe office is closed. A customer's question still gets answered.
  3. AutomationA follow-up text goes out by itself.
  4. WednesdayBackendThe owner opens one screen and sees the whole night.
  5. IntegrationsA card payment lands in the books by itself.

When the page turns dark, this clock sits at the top. It keeps the time as you scroll and shows which stop you are on.

Each stop further down opens with its time, like this, so you always know where you are in the night.

Start the walk-through

Or pick any stop above to jump straight to it.

A homeowner in Webster books a furnace tune-up from her couch.

01 · Website design and development

A website that books the work while you're out on a job

A website is your storefront online. It should tell people what you do and let them call or book in a few taps.

Most people look you up on their phone before they call. If your site is slow or hard to use on a small screen, they call the next name on the list. We build fast sites that look right on any screen and show up when someone nearby searches for what you do.

For a business like yours

  • Heating and plumbing. A no-heat request comes in with the address, the age of the furnace and a photo.
More examples: dental office, restaurant
  • Dental office. New patients pick a cleaning time and fill out their forms before they walk in.
  • Restaurant. A menu and hours you can change yourself, so Google shows the right ones.

Can I update it myself? Yes. Changing your hours or a price takes a minute, and we show you how.

See the example site on a

Most small business sites go live in 2 to 4 weeks. Rough prices are further down the page.

I want this for my shop The heating company in these examples is made up.

The office is closed. A customer asks about a clicking furnace.

02 · Custom AI solutions

An assistant that answers the way your office would

Custom AI is software that can read and write. We give it your own price list and policies, so its answers match yours.

It answers the questions you get every day, at any hour. When a question needs a person, it hands the conversation to you with the details written down. It can also sort your inbox and draft replies that you approve before anything goes out.

Ask the example assistant

The answers are written ahead of time. No AI runs on this page.

For a business like yours

  • Salon. Someone asks at 11 PM if you do color correction. The assistant answers and offers the next open chair.
More examples: auto shop, dental office
  • Auto shop. "Is my car ready?" gets answered from your job list, so nobody has to stop working to look it up.
  • Dental office. "Do you take my insurance?" is answered from your own list, and the front desk gets a note to call back.

Will it say something wrong? It only answers from information you approve, and it passes anything else to a person. You can read every conversation.

Setup usually takes 1 to 3 weeks. AI has a small monthly usage cost, and we tell you the number before you decide.

I want this for my shop Sample conversation for a made-up heating company.

Nobody is at the desk, and the follow-up text still goes out.

03 · Automation systems

Follow-ups that send themselves

Automation is a set of rules: when this happens, do that.

A lot of lost work is a call nobody returned or an estimate nobody followed up on. Automation handles the steps that happen the same way every time. You set the rules once, and they run whether you're on a roof or on vacation.

The example flow, in words

  1. A call is missed at 6:52 PM while the crew is on a job.
  2. Within a minute the caller gets a text: "Sorry we missed you. Here is a link to book."
  3. No booking by 9:53 PM, so a friendly follow-up goes out at 10:22 PM.
  4. The customer books for Thursday. It lands on the calendar with a reminder set for the day before.

For a business like yours

  • Contractor. Every estimate gets a friendly check-in on day 2 and day 7 until the customer says yes or no.
More examples: salon or dental office, any shop
  • Salon or dental office. A reminder text goes out the day before, and anyone who cancels gets a link to rebook.
  • Any shop. Two days after a job is marked done, the customer gets a thank-you and a link to leave a review.
I want this for my shop Each box is one step. The phone numbers are fake.

The owner opens one screen and sees everything that happened overnight.

04 · Backend development

One screen for the whole shop, on a solid base

The backend is the part you never see: the database and the rules about who can see and change what.

Some businesses outgrow the whiteboard and the shared spreadsheet. We build the database underneath and a simple screen on top that your team will actually use. You own it, along with the accounts it runs on.

For a business like yours

  • HVAC company. Each tech sees today's jobs on a phone, with the equipment history for every address.
More examples: auto shop, nonprofit
  • Auto shop. A job board that shows every car in the bay and texts the customer when it's ready.
  • Nonprofit. One list of donors and volunteers where there used to be five spreadsheets.

Still on paper and a whiteboard? That's a fine place to start. We begin with one small fix and help move old records over when you're ready.

I want this for my shop Sample dashboard. The customers are made up.

A card payment comes in and lands in the books by itself.

05 · Integrations and workflows

Your apps, finally talking to each other

An integration is a connection that lets one app pass information to another, so nobody types it twice.

You probably already pay for a calendar, a card reader, an accounting program and an email list. They rarely share information, so someone types the same thing twice. We connect them, so a booking creates the invoice and a paid invoice lands in your books.

We work with tools you may already use, like Google Calendar, QuickBooks, Square, Stripe, Gmail and Outlook.

For a business like yours

  • HVAC company. A paid invoice marks the job done and sets next year's tune-up reminder.
  • Retail shop. When a best seller sells out online, the shelf count updates and you get a text to reorder.
I want this for my shop No app logos are used. The tiles stand in for the tools you have.

How it works

From request to finished in four steps

No sales pressure and no mystery pricing. You'll know what you're getting before anything begins.

  1. 01

    Send a work order

    Fill out the form at the bottom of this page. It takes about two minutes and there's no commitment. Tell us what's slowing your business down.

  2. 02

    Get a clear quote

    We read your request and reply, usually within one business day, with a plain plan that covers scope, price and timeline. The first consultation is free.

  3. 03

    We build it with you

    You hear from us while we build, and you try it before it goes live.

  4. 04

    After launch

    It's yours. We hand over the logins and a short guide, and we're a phone call away when you need a change. Fixes to our own work are free for 30 days.

Start my work order Your reference number is ready: WO-NEW

Why JESKEL · Right here in Webster

You talk to the person who builds it

Jesse Williams, who runs JESKEL Group

JESKEL Group is a small studio in Webster, NY, run by Jesse Williams. When you call (585) 236-2340, you reach Jesse. We're glad to meet in person.

We work with businesses across Rochester and Monroe County, including Webster, Penfield, Fairport, Pittsford, Irondequoit, Greece, Henrietta and Brighton.

  • Local and easy to reach
  • Built for your business, never from a template
  • Straight answers and quick turnaround
  • Systems that can grow with your business
  • Still here after launch, for the long run
Map of the Rochester, New York area Lake Ontario across the top, Irondequoit Bay reaching south from it as a long narrow inlet, and the Genesee River running north through Rochester to the lake. The big ringed marker labelled Webster, JESKEL Group, east of the bay, is where the studio is based. Smaller dots mark Greece, Irondequoit, Rochester, Brighton, Penfield, Pittsford, Fairport and Henrietta. GreeceIrondequoitRochesterBrightonPenfieldPittsfordFairportHenrietta Webster JESKEL GROUP LAKE ONTARIO Irondequoit Bay N ROCHESTER, NY MONROE COUNTY 05 mi 490 390
Based in Webster, on the lake side of Rochester.

This page is the sample

Everything you scrolled past is plain HTML and a little code, built by hand. Checked in your browser on this visit:

First words on screen
Plain HTML first, effects after
Photos downloaded
Counted after the page loads
With JavaScript off
Every word still reads

Most local business sites don't need 3D. This page shows the high end of what we build. A typical site is simpler and costs less.

What it costs

Rough prices, before you ask

Every quote is written for your project. Here's where most small business work lands. You get a firm number after the free consultation.

Typical price ranges and timelines for small business projects
ProjectUsually lands inTypical time
A new website or a full redesign$1,000 to $5,0002 to 4 weeks
Fixing up the website you haveUnder $1,0001 to 2 weeks
An AI assistant for questions and paperwork$1,000 to $5,000, plus a small monthly usage cost1 to 3 weeks
One automation, like a missed-call text backUnder $1,000About 1 week
Connecting two or more of your apps$500 to $5,0001 to 3 weeks
A custom app, portal or job board$5,000 to $15,0001 to 3 months
Hosting and small updates after launchA flat monthly fee, quoted up frontOngoing

Not sure what you need? Pick "Not sure yet" in the form and we'll help you sort it out.

Questions

Questions owners ask us

What does a website cost?

It depends on how many pages it needs and what it has to do. The price guide shows where most projects land, and you get a fixed quote before any work starts.

I already have a website. Can you fix it instead?

Often, yes. Put the address in the form and we'll tell you honestly whether a fix or a rebuild makes more sense.

We still run on paper and a whiteboard. Where do we start?

With one small fix, like online booking or a missed-call text back. When you're ready for more, we help move your old records over.

Is AI safe to use with my customers?

We set it up to answer only from information you approve, and it hands off to a person when it isn't sure. It won't give medical or legal advice, and you can read every conversation.

Do I own what you build?

Yes. The site, the domain and the accounts it runs on are in your name.

What if something breaks after launch?

Call or email. Fixes to our own work are free for 30 days, and a monthly plan is there if you want ongoing help.

I'm not a tech person. Is that a problem?

Not at all. Describe the problem in your own words and we'll explain the options in plain English.

Do you only work with Rochester businesses?

Most of our clients are around Rochester, but the work happens online, so we can help from anywhere.

Work order request

Tell us what you need

Tell us what's slowing you down. We'll read it and come back with a quote, usually within one business day. No obligation.

You'll hear back from Jesse Williams, the person who builds it. Rather talk it through? Call (585) 236-2340.

Your screen from the showcase, with your own reference number, is waiting at the top of the ticket.

Ref WO-NEW

Accepting new projects

We'll send your confirmation here.

Optional. Add it if you'd rather talk on the phone.

What do you need? Pick any that fit.

Your route: Request, Quote, Launch

A few sentences is plenty. If you'd rather we call you, say so here.

Up to 5,000 characters

Rather not use the form? Email jesse@jeskelgroup.com or call (585) 236-2340. We only use your details to answer your request.